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The Humble Floor – Why It Should Not Be Overlooked In Your Home Makeover

During the pandemic, the DIY sector has seen a surge in sales as people swapped holidays for home improvement due to ongoing travel restrictions.  The 2020 Renovation Nation Report reveals that a staggering 76% of UK homeowners (approximately 13.75 million people) spent money updating and renovating their homes last year.  Despite this impressive statistic, one aspect of home improvement remains sadly overlooked – that of the humble floor.

Gaining ground with your decor

When embarking on a home improvement project, it’s often tempting to focus only on the more visible aspects of a room, such as kitchen worktops or bathroom fixtures, and entirely side-step the floor. Is it worth attention? If it’s below the eye-line and only gets walked on, then surely nobody notices it anyway. At Granite and TREND Transformations, we strongly disagree.

The flooring in your home is incredibly important for a number of reasons.

Setting the scene

Picture the scene – you’ve just invested in a new kitchen and, as you stand and survey your new space, your gaze travels from your shiny new worktops to your wonderful wall tiles down to your…tired and dated lino. The flooring in your room is an extension of the decor and a reflection of your personal style – and don’t think for a moment that visitors won’t notice. Our homes tend to say a lot about who we are and, your flooring absolutely matters when it comes to completing the aesthetics of your home.

If a kitchen or bathroom makeover is in the pipeline, investing in high-quality flooring will enhance the elegance of the room’s overall look. At Granite and TREND Transformations, we use stunning quartz, granite, porcelain, and recycled glass to manufacture our etherium® by E-stone surfaces. So, when selecting from our wide range of colours and styles, you can be assured of a beautiful, one-of-a-kind look for the floors in your home. From a modern marble style to the more traditional natural shades, we have the ideal design to suit your look.

Footing the bill

Cutting corners when choosing new flooring does not pay dividends in the long run. Substandard or inadequate flooring in your home can cost you dearly.  Not only will cheap flooring wear out quickly and need to be replaced but, it can also increase your heating bill. Cracked and damaged flooring can allow heat to escape from your home, which is akin to throwing money down the drain during the colder months. Our focus at Granite and TREND Transformations is on producing high-quality flooring that is durable to wear and tear and resistant to heat, stains, scratches, and moisture so that you can enjoy it for years to come.

Protecting your and your family’s health

At the risk of causing alarm, inadequate flooring in your home can actually affect your health.  Some kinds of flooring – particularly older varieties – tend to attract and hold dust, dander, and other allergens, which can negatively impact our wellbeing.  These lingering particles can be especially harmful in the case of bedroom carpets, which can expose us to allergens throughout the night.

Our hard flooring is easy to keep clean and, made with ForeverSeal®, our specialist, proprietary polymer resin, is non-porous, resistant against mould and mildew and never needs to be sealed. Add in the built-in antimicrobial technology, Microban®, and you can be assured of 24/7 protection against bacteria growth.

The bottom line

If the above reasons aren’t compelling enough for you, also consider that the look, quality and durability of your flooring can have a significant impact on the value of your home. When viewing a property, potential homebuyers will automatically look at areas where they may need to spend money after the purchase. Having high-quality, attractive flooring in your home can really help to switch those signs from ‘For Sale’ to ‘Sold’.

Hit the deck

These days, we’re lucky enough to have a wide range of flooring available to us, and, sometimes, the choice can be a little baffling. It can be tricky when deciding which kind of flooring to use for which room – although there are plenty of options, including wood, vinyl and laminate. However, in looking to raise the bar and offer something that can tick all the boxes for any kitchen or bathroom, we’ve created our innovative etherium® by E-stone surfaces.

Using our unique manufacturing process and the finest materials, including granite, quartz, recycled glass and porcelain, our beautiful and hard-wearing flooring options provide an excellent alternative to solid marble or granite while still offering that luxurious feel of these desirable materials.

The kitchen

Our kitchens tend to see a lot of action – and that includes footfall, spills and even muddy footprints if your garden leads directly into this kitchen.  For this reason, you need something a little forgiving when it comes to kitchen flooring, as it will get cleaned more often than any other room in the house.  Hard flooring, such as our etherium® by E-stone surfaces, is the perfect option for the busy kitchen as it’s resilient, easy to clean and, with so many designs and colours to choose from, can complement your kitchen worktops while adding a luxury sparkle to your décor.

The bathroom

It goes without saying that carpet is not an ideal option for the bathroom due to its tendency to retain moisture, leading to dampness and odour. Similarly, wood floors should be avoided in the bathroom as they can often warp in a damp atmosphere.  While laminate and luxury vinyl will work well for bathroom flooring, you will need to take care to protect it from excess moisture.

For long-lasting, pristine flooring, bathrooms require material that is water resistance, durable for relatively heavy-duty use and hygienic; properties which we feel our etherium® by E-stone surfaces meet all these requirements, as well as being beautiful to add that indulgent feel to your bathroom. Add in some underfloor heating for your hard flooring, and your family’s bare feet will stay warm, comfortable and happy.

The view from below

When it comes to planning a makeover, you need to be able to see the whole picture for your room’s new look – and that includes the flooring. Take the time to think about how much foot traffic the room is likely to have and how often it will be redecorated, as this will help you figure out the level of durability you will need for the room. Whether you’re looking for traditional and homely or something a little sleeker and contemporary, high-quality flooring is a simple yet impactful way to transform a home.

At Granite and TREND Transformations, we have an extensive history of surface technology, so we understand how to offer our customers luxurious, high-quality flooring solutions that provide the durability to look good for years to come. Because your home is as unique as you are, our flooring options are available in a wide range of colours and patterns, as well as being waterproof and easy to clean – which means less time cleaning, more time living.

As far as we’re concerned, flooring is the star of the show – never an after-thought and, as such, our products are created to be a stunning central feature that showcases the beauty of your home.

To speak to our team about our range of flooring options, please follow the link below.

Contact us.


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